boohooMAN launches its summer collection alongside three influencers in a shoppable live stream
boohooMAN used Smartzer’s interactive live stream platform to make their summer collection drop shoppable. Thanks to the interactive live stream platforms the possibility of shopping in real-time with influencers is now a reality. In the live stream, the brand brought three influencers to model the collection. They would also interact with the audience and answer viewers' comments regarding sizes and others.
Viewers could click on the featured product cards being shown on the side to shop the look that the influencers were wearing on screen. Additionally, they were also able to scroll through the bottom carousel and see all the products that would be featured on the live stream. In this case, the products in the bottom carousel were showing their original and sale price.
Displaying the original price alongside the sale price gives brands the persuasive power to make a customer reconsider the purchase and give in to the exclusive offer. Moreover, you could see on the bottom carousel more discrete items like boxers, and socks, that are more difficult to notice on the screen.
This live stream was posted on a landing page within their site so clients were able to choose the desired size, add the items directly to their cart, and proceed to the checkout at any time. The purchase process was reduced to just a few clicks which boosted boohooMAN's conversion rate.
Using an interactive live stream platform helped boohooMAN to connect with their customers and hold their attention for a considerable period of time. This effectively showcased the Summer collection and encouraged viewers to purchase the items. By using an interactive live stream to showcase a collection, brands can increase consumer trust and brand awareness.
Luxury Australian retailer David Jones partnered with Smartzer to deliver a wide range of shoppable segments, catered to everyone!
For their campaign "The Wonderlist", David Jones produced a series of gorgeous collection page header videos. Varying from menswear, womenswear and even petwear, the videos introduced a whole new dimension to the onsite shopping experience.
Using light box technology, anyone visiting the page could instantly shop the collection by popping out the video from a call to action button. This meant that customers could watch and instantly shop products without needing to search through the entire site. As a result, the shoppable videos provided site visitors with a uniquely instant and direct way to purchase.
Using Smartzer's innovative interactive video technology, David Jones tagged 7 videos in total and made each and everyone into a shoppable experience:
Each video featured an interactive overlay tagged with product information. The viewer could click a look and shop all of the items included without having to search. The scrollable sidebar allowed for easy product discovery and pushed for even more engagement with the brand. As the video ends, the viewer can shop all of the products again, just in case they missed anything.
The execution of these above the collection pages meant that users could learn about the products in a more immersive and memorable way.
By using Smartzer's interactive video platform, David Jones' shoppable video content resulted in the following features:
Video hotspot technology allowing the brand to add a clickable overlay to their videos
Product tags complete with look images and all of the featured items
Dynamic onsite experience as a result of heightened interactivity
Seamless integration with the David Jones site, with bespoke player styling
Multiple products together in one unique experience leading to fast discovery and increased purchases
Browsable side carousel with all of the looks included
Replay screen featuring a product summary to shop again
Using shoppable video as collection page headers can transform the basic onsite experience to offer a unique and memorable way to shop. Customers no longer have to search site wide for their favourite products and can make instant purchases from the videos. Using a range of video content across the site can help brands to reach a variety of audiences to target all demographics.
David Jones proves how Smartzer's interactive and shoppable video can elevate ecommerce and allow a brand to stand out from the crowd.
Luxury fashion giant, Jacquemus, partnered with Smartzer to create a series of beautiful shoppable videos for several immersive events.
With the help of Smartzer's interactive video platform, Jacquemus transformed both their 24/24 popup store and their "Le Splash" runway show into a completely shoppable experience. The ephemeral experiences were elevated with interactivity taking Jacquemus' video content marketing to futuristic new levels.
Jacquemus has always explored innovative new ways to host stores and fashion shows and with video hotspot technology, the designer brand is going above and beyond to provide the best online customer experience.
Check out the ways Jacquemus has harnessed shoppable technology to bring the in person experience online....
24/24 Popup Store, Milan.
Jacquemus partnered with Smartzer’s interactive video platform to bring the 24/24 pop-up store experience to life online. The ephemeral space was open 24/7 for three days during Milan Fashion Week and situated in the Palazzo Clerici grand residence in the city Duomo’s district.
The shoppable video generated high levels of engagement as viewers could click to explore the video as soon as they visited the Jacquemus home page. The brand exemplified a fresh and creative approach to bringing the in-person retail experience online and explored the possibilities for leveraging customer purchases from every outlet.
On-demand interactive video with a clickable overlay
Smartzer hotspot technology to bring up product information and instant add to bag functionality
Shop direct from the video in a matter of seconds
Browsable product carousel with all the featured items
Seamless integration with the Jacqeumus product catalogue
Bespoke styling reflecting the luxurious and clean feel of the Jacquemus eComm site
"Le Splash" Runway Show, Hawaii.
Jacquemus revolutionised runway once again with an astonishing beach side show in Hawaii. They took the online content one step further by applying Smartzer's interactive video technology to the on-demand video. The shoppable video existed on the site landing page, allowing all site visitors to have a front row seat to the most exclusive and highly anticipated show of the year.
Viewers could click to shop all of the looks featured in the show, offering an immersive, interactive experience that boosted engagement tenfold. The stunning runway use case was a hit with consumers, making for a memorable piece of streaming commerce content.
Interactive video hotspot technology with group popups allowing for users to shop entire looks
Scrollable side bar with all of the modal looks to shop
Seamless integration with the Jacquemus eCommerce, matching the beautiful site styling
Up to date product information straight from the Jacquemus catalogue
Landing page placement with direct add to cart CTA buttons to buy
Jacquemus sets an example to other luxury brands with premium, state of the art shoppable experiences. With rapid advancements in video content formats, brands should focus on keeping up with the latest streaming commerce trends to provide the best experience for an increasingly tech hungry online consumer. These exciting luxury use cases take standard video to new heights with Smartzer.