Have you ever wondered how is it possible to add interactivity to an existing video? What's the technology behind interactive video platforms?
First of all, what makes a video interactive? The definition of interactive video can take many forms. Let's say it’s a digital video that supports user interaction through clicks, touches, or taps. It is a video that goes beyond “play” and “pause.”
Interactive video software can add a layer of interactivity to any pre-existing video. In Smartzer, through years of experience, we found out the best solution is to add this layer with tags. By simply dragging and dropping them, the tag acts like a hotspot on the video that supports interactivity through clicks.
Video interactivity is mostly used to create shoppable videos. That's why the tags added are usually products from the brand. In some interactive video platforms, these products can be imported from the brand's product catalog through their API. This way the viewers not only can add to the cart products, but they can see real-time availability, pricing, etc.
Additionally, interactive video platforms like Smartzer go above and beyond importing the product catalog and allow brands to export an interactive video responsive in all formats. Brands can then share the link throughout any social platform, email newsletter, etc.
In conclusion, the technology behind an interactive video is complex when it comes to responsiveness and design. That’s why most brands reach out to third-party companies that have the knowledge and expertise to create high-quality interactive content.
Are you wondering if you are investing time and money into the right campaign video? We've put together the essentials for a highly engaging and competitive campaign video.
Tell a story
Define your brand's tone
Find the right intensity
Add interactivity
Outline a great marketing strategy
1. Tell a Story
The very first thing to consider is what do you want to tell your potential customers? Think of customer pain points and tell stories that show how your products solve them. Storytelling is a big part of branding. Finding the right story to tell is key to catching your audience's attention and having them pause for 30 seconds to watch and listen to what your brand has to say
2. Define your brand's tone
It is essential to have a great awareness of what your brand represents to the world and to your clients. It is important to have the right tone and voice in the video so that it stands out from other brand content. Is the video going to be funny, informative, or both? Whatever it is, the tone needs to be catchy and engaging.
3. Find the right intensity
What do you want your viewers to feel after they watched the video? Finding the right intensity is highly recommended to stir certain emotions within your viewers. In the end, this will guarantee that your viewers will remember what they watched. This is something that is highly valuable for clientele retention.
4. Add interactivity
Interactivity has become a key tool for brands lately. Having the viewers interact with your products through the content is game-changing. With interactive software platforms, you can now make a campaign video shoppable easily. Adding interactivity to a standard video can take you less than 20 minutes with platforms like Smartzer.
5. Outline a great marketing strategy
Lastly, regardless of whether you are running a campaign through an ad format or not, it is important to have a consistent marketing strategy. It is highly recommended to make sure your video content is distributed widely across social media platforms and within CRM. This way, your client can't miss it!
Video content has become one of the most engaging content solutions out there, thanks to today's consumers being visual people.
People today consume knowledge via quick 30-second videos, and they want their knowledge fast.
We have done the hard work for you and gathered the top 4 Shopify apps that can boost your site's engagement using video content:
Smartzer's app for Shopify helps brands create engaging and entertaining shoppable videos and live stream shopping events. By adding a clickable overlay to their video content to make them shoppable, consumers can tap product hotspots to bring up information with an 'Add to Cart" button encouraging viewers to make purchases straight from the video. The Smartzer Live Stream shopping feature allows brands to sell their products in real-time, via the live stream. Viewers can add to the cart or be directed to the brand's product page directly from the video. The videos can be shared on Shopify sites and many more e-commerce sites, social media and email newsletters.
Shopideo is an app that helps you find the right YouTube and Vimeo videos for your products and add them to your product pages. It even checks the health of your videos periodically for problems and allows you to set whatever thumb fits better to your site.
3. CreatorKit ‑ Video & Ad Editor
The CreatorKit app was designed and built to help Shopify stores grow online. Creating video ads with high-performing motion graphics in minutes. In just one click, you can import the product assets in order to generate a product video using all your assets from your products.
4. Vidjet
Vidjet is Shopify’s first no-code video widget tool, specially designed to give customers an engaging, non-intrusive experience on your website. The video pop-up format suits any website. The app doesn’t impact the flow of your website and doesn’t interrupt the customer journey.
Smartzer offers brands & agencies around the world access to our cutting-edge, easy-to-use & scaleable SaaS tool so that they can transform their video & live content into shoppable & interactive experiences, both DTC, B2B and internal training. Click here to book a demo!