Smartzer attended Drapers Digital Festival in London on the 25th April 2017. We had been honoured to have been shortlisted in two award categories: Best Tech Start-up and Best Digital Marketing Campaign for the My Theresa x Burberry shoppable runway. The Festival was a brilliantly busy day full of talks, panel debates and events, and we thoroughly enjoyed the awards ceremony in the evening. We made sure to take advantage of the exciting talks on offer throughout the day. Hear

This week we went live on our second exciting collaboration with womanswear e-commerce site MyTheresa.com and iconic British brand Burberry. Christopher Bailey, Burberry’s Chief Creative and CEO, showcased his Henry Moore-inspired, beautiful new February collection at Makers House in Soho at London Fashion Week. The Monday evening was a rush for team Smartzer as we worked quickly to add our interactive video platform to the much-anticipated runway show. Customers could intera