Zimmermann and Smartzer have partnered to release an interactive video for the launch of their San Francisco store. The Zimmermann Resort 2019 campaign features supermodel Gemma Ward exploring San Francisco during the summer, and highlights Zimmermann’s beautiful intricate yet light designs. The Zimmermann video sits on the brand's website for their international markets. An interactive video for Zimmermann x San Francisco Smartzer’s video overlay has revamped the way in whic

Jimmy Choo chose Brazilian model Izabel Goulart to star in their editorial story “Style Rules” and partnered with Smartzer to make the campaign video shoppable and interactive. The glamorous film celebrates key pieces from the brand’s Pre-Fall ’18 collection. Shot in the South of France during the 71st annual Cannes Film festival, the story follows Izabel through the iconic Cap Estel Hotel, decked out in the Jimmy Choo collection as she goes through her “Style Rules” includi

We are delighted to announce the release of our newest collaboration, this time with SimplyBe for their London Fashion Week ‘Curve Catwalk’. Held at the Vinyl Factory in London last night, the Curve Catwalk, dubbed “the UK’s most size inclusive runway” featured models from size 8 – 26 in a celebration of real women of all shapes and sizes. The runway showcased trend-led products in a fully shoppable video which is currently live on the SimplyBe home page. This collaboration

Our latest shoppable video has just launched, and we are delighted to announce that it was created for the Valentino x MyTheresa prelaunch of selected Fall/Winter ‘17 collection items. This exclusive sneak peek of Valentino’s much anticipated next collection is presented through a film which was directed by the double Swedish Grammy award winner Joanna Nordahl. A variety of characters are present in the film, accompanied by the original song ‘Species’ by Eliot Sumner. The ent

We were delighted to be invited to attend Fung Global Retail & Technology’s event Breakfast with the Disruptors on the 2nd May in New York. Fung Global Retail & Technology is a think tank which tracks and publishes research on emerging retail and technology trends, with a particular emphasis on the relationship between retail and technology. Breakfast with the Disruptors was a fantastic networking opportunity with like-minded individuals. Deborah Weinswig, Managing Director a

From 4th-6th April 2017, Miles (Head of Business Development) attended World Retail Congress in Dubai. Here's his summary about his time at the event: Held annually, World Retail Congress brings together world leaders in retail to share expertise and research in an international extravaganza. This year marked the 10th anniversary of the event and the theme was “Reimagining the customer experience”, an aim which is top priority for so many retailers at the moment. In exploring

Last week, Karoline (Smartzer Founder and CEO) and Miles (Head of Business Development) headed to Las Vegas to attend Shoptalk 2017. Shoptalk is one of the largest and most exciting global retail and e-commerce events with over 5,000 attendees and over 2,000 companies in attendance this year. The event provided the opportunity to learn and share ideas about the changing consumer shopping experience. Emphasis was placed on the use of technology and changes in the ideal shoppin

On the 8th and 9th of March, Smartzer attended the 23rd annual Retail Week Live at the O2 in London. Run by the UK-based website and data service Retail Week, this annual event brings together world-leaders in retail to share compelling content via speeches, interviews, workshops and boardroom discussions. We had the opportunity to chat to some very experienced and skilled retail experts from our stand showcasing Smartzer's tag video platform. Feedback on our interactive vide

On the 8th and 9th of March, Smartzer will be attending and pitching at the 23rd annual Retail Week Live at The O2 in London. Run by the UK-based website and data service Retail Week, this annual event brings together world-leaders in retail to share compelling content via speeches, interviews, workshops and boardroom discussions. One of the five stages at Retail Week Live, Launchpad, is entirely dedicated to bringing together startups and retail experts. It’s here that Smart

Here at Smartzer we are delighted to announce the release of our latest interactive video, this time for international French brand Sandro. Released last night, this video showcases a selection of bags, shoes and card holders from the new Sandro Women’s Summer 2017 Accessories Collection. The collection continues the modern and refined style that we have come to associate with the luxury brand and epitomising classic Parisian chic. By adding our interactive functionality on S