This week Smartzer was happy to attend Tech London Advocates (TLA) Retail's “Making the Case for In-Store Tech” hosted at Accenture, here in London. E-commerce has definitely changed the face of brick-and-mortar retailing. Most high street brands have invested heavily in online but haven’t put much effort into digitalizing the in-store experience. According to Accenture, better in-store technology is topping the request list of store managers, so there is definitely a case fo