#smartzerxtakumi #london #event #unruly #smartzer #takumi #influencer #influencermarketing #shoppablevideo #shoppableinstagram #interactive #interactivevideo #tech If you think Instagram is just for sunsets, selfies, and staged shots of food, you are sorely mistaken. The network was bought by Facebook on 9 April 2012, for $1 billion. At the time, Instagram had only 30 million users. Instagram now has 1bn monthly active users. Instagram has grown immensely over the years, and

Fifty of the UK's breakthrough businesses and projects harnessing creativity and technology are featured in Createch's "Ones to Watch" report. Published at the Createch 2019 conference, the report was a part of London Technology week. Smartzer has also been included in the list for their interactive video platform. Featuring shoppable video, livestream shopping videos and clickable images, Smartzer seeks to connect brands with this rapidly developing aspect of video content m

Jimmy Choo chose Brazilian model Izabel Goulart to star in their editorial story “Style Rules” and partnered with Smartzer to make the campaign video shoppable and interactive. The glamorous film celebrates key pieces from the brand’s Pre-Fall ’18 collection. Shot in the South of France during the 71st annual Cannes Film festival, the story follows Izabel through the iconic Cap Estel Hotel, decked out in the Jimmy Choo collection as she goes through her “Style Rules” includi

Jo Malone recently launched its fun Queen of Pop campaign featuring it-girl Poppy Delevingne and partnered with Smartzer to make the campaign an interactive experience. The limited-edition collection of scents styled by the blonde-beauty was launched with a series of playful videos featuring the model: Delevingne in the bath looking “flawless,” Delevingne flirtatiously wrapping gifts and Delevingne dancing to salsa and ragtime music. The campaign is whimsically-playful and pe

Run by the UK-based website and data service Retail Week, this annual event brings together innovators and world-leaders in retail to share compelling content via a mix of speeches, interviews, workshops and boardroom discussions. Smartzer spent two days pitching and networking with major brands and innovators, discussing solutions for the rapid changes facing retailers in the digital age. One of the stages at Retail Week Live is Launchpad, dedicated to introducing retail exp

We are honoured to see our founder Karoline Gross listed as one of the Forbes 30 Under 30 in Europe for the Media and Marketing category. Forbes: ''They may be young, but they are ones for the ages. Our third annual 30 Under 30 Europe list features 300 young disruptors across a diverse list of categories, including entertainment, finance and technology. The honor roll includes a record number of 34 European countries, with entrepreneurs from places like Belarus and Kosovo for

We are delighted to announce the release of our newest collaboration, this time with SimplyBe for their London Fashion Week ‘Curve Catwalk’. Held at the Vinyl Factory in London last night, the Curve Catwalk, dubbed “the UK’s most size inclusive runway” featured models from size 8 – 26 in a celebration of real women of all shapes and sizes. The runway showcased trend-led products in a fully shoppable video which is currently live on the SimplyBe home page. This collaboration

On 31st August, Jonny and Maksym headed to Berlin to attend Bread & Butter by Zalando. Launched in 2001, Bread & Butter is a fashion and lifestyle event showcasing the latest in fashion, music and food to both industry experts and members of the public. The three day event this year was packed full of brands showcasing their styles via panel talks, brand labs and exhibitions, with the highlight being fashion shows launching new products. Particularly exciting was the opportun

We are proud to announce the arrival of our new shoppable video for G-Star x Zalando! Our most recent collaboration has been produced exclusively for G-Star’s Denim Journeys range . G-Star have followed three denim-lovers as the inspiration for this new collection, which celebrates the craftsmanship and creativity behind the much-loved material. Available exclusively on Zalando’s Dutch and German websites, we believe that this video is the perfect example of the international

We are excited to announce that we have launched two brand new interactive videos for Bulgari’s iconic Serpenti range! Originally launched in the 1940s, the inspiration for Serpenti jewellery and watches lies in the mythological symbol of the serpent. These pieces are renowned for requiring significant craftsmanship during each stage of their creation. The range was important in securing partnerships for Bulgari in the late 20th century and rocketed in popularity, epitomisin