#smartzerxtakumi #london #event #unruly #smartzer #takumi #influencer #influencermarketing #shoppablevideo #shoppableinstagram #interactive #interactivevideo #tech If you think Instagram is just for sunsets, selfies, and staged shots of food, you are sorely mistaken. The network was bought by Facebook on 9 April 2012, for $1 billion. At the time, Instagram had only 30 million users. Instagram now has 1bn monthly active users. Instagram has grown immensely over the years, and

In partnership with Smartzer, Sephora has released their Christmas video campaign promoting the Christmas gifts for the French market on their website. The interactive video features 35 unique and affordable christmas crackers that reveal products such as the Kat Von D Eye and Lip Duo, Too Faced best sellers and Sephora’s own collection. Packaged in festive crackers, the gifts are made shoppable and easily accessible to consumers through Smartzer’s shoppable video html5 overl

Zimmermann and Smartzer have partnered to release an interactive video for the launch of their San Francisco store. The Zimmermann Resort 2019 campaign features supermodel Gemma Ward exploring San Francisco during the summer, and highlights Zimmermann’s beautiful intricate yet light designs. The Zimmermann video sits on the brand's website for their international markets. An interactive video for Zimmermann x San Francisco Smartzer’s video overlay has revamped the way in whic

Even more immersive, ever more engaging interactive videos. (The Smartzer interactive video on the Harvey Nichols site, featuring a Marc Jacobs makeup tutorial. Click here to see it live.) Smartzer and Harvey Nichols have partnered a fifth time to optimise their video content, making a beauty industry a-list artist’s makeup tutorial video even more engaging. The global ambassador for Marc Jacobs Beauty, Michael Ashton - Adele’s makeup artist renowned for creating her iconic c

(A play-through demonstrating Smartzer's interactive video overlay tech at play, as seen on the Feelunique website) As the Christmas season approaches, more and more brands are gearing up their marketing for the festivities and the onslaught of sales potential the season brings with it. Feelunique, one of the leading online beauty retailers in the UK have chosen to enhance their video content created to market their advent calendars with Smartzer tech. Increasing product enga

Jimmy Choo chose Brazilian model Izabel Goulart to star in their editorial story “Style Rules” and partnered with Smartzer to make the campaign video shoppable and interactive. The glamorous film celebrates key pieces from the brand’s Pre-Fall ’18 collection. Shot in the South of France during the 71st annual Cannes Film festival, the story follows Izabel through the iconic Cap Estel Hotel, decked out in the Jimmy Choo collection as she goes through her “Style Rules” includi

Jo Malone recently launched its fun Queen of Pop campaign featuring it-girl Poppy Delevingne and partnered with Smartzer to make the campaign an interactive experience. The limited-edition collection of scents styled by the blonde-beauty was launched with a series of playful videos featuring the model: Delevingne in the bath looking “flawless,” Delevingne flirtatiously wrapping gifts and Delevingne dancing to salsa and ragtime music. The campaign is whimsically-playful and pe

May 24-26 Smartzer joined tech leaders and other startups for Viva Technology Paris. This was our second year attending the globally recognised event, as last July we attended as finalists for the LVMH Innovation Award. This year we were excited to focus on networking with corporates and other startups as well as attending some ground-breaking presentations. Viva Technology (also known as VivaTech) is a global rendezvous for startups and leaders to meet and celebrate innovati

We were very happy to join the Mayor’s International Business Programme's Trade Mission to Madrid last week. The two-day trip centered on pitching, networking and learning about how to enter the Spanish market and was both interesting and instrumental to our entry and growth in the country. Smartzer was one of 13 scaleups that joined the mission, sponsored by Go to Grow London and London and Partners. The scaleups for this particular mission were focused on Consumer Tech and

This week Smartzer was happy to attend Tech London Advocates (TLA) Retail's “Making the Case for In-Store Tech” hosted at Accenture, here in London. E-commerce has definitely changed the face of brick-and-mortar retailing. Most high street brands have invested heavily in online but haven’t put much effort into digitalizing the in-store experience. According to Accenture, better in-store technology is topping the request list of store managers, so there is definitely a case fo