Jimmy Choo chose Brazilian model Izabel Goulart to star in their editorial story “Style Rules” and partnered with Smartzer to make the campaign video shoppable and interactive. The glamorous film celebrates key pieces from the brand’s Pre-Fall ’18 collection. Shot in the South of France during the 71st annual Cannes Film festival, the story follows Izabel through the iconic Cap Estel Hotel, decked out in the Jimmy Choo collection as she goes through her “Style Rules” includi

Jo Malone recently launched its fun Queen of Pop campaign featuring it-girl Poppy Delevingne and partnered with Smartzer to make the campaign an interactive experience. The limited-edition collection of scents styled by the blonde-beauty was launched with a series of playful videos featuring the model: Delevingne in the bath looking “flawless,” Delevingne flirtatiously wrapping gifts and Delevingne dancing to salsa and ragtime music. The campaign is whimsically-playful and pe

Karoline and Miles headed to Berlin to attend Vizions by Zalando on the 20th April. Vizions by Zalando is Europe’s platform conference run by the retail giant, exploring the challenges and opportunities afforded by digital platforms via a range of speaker talks, panels and workshops. In a nutshell, a company operating with a platform model facilitates exchange between producers and consumers, utilising technology to build networks and enable communication. More and more compa

From 4th-6th April 2017, Miles (Head of Business Development) attended World Retail Congress in Dubai. Here's his summary about his time at the event: Held annually, World Retail Congress brings together world leaders in retail to share expertise and research in an international extravaganza. This year marked the 10th anniversary of the event and the theme was “Reimagining the customer experience”, an aim which is top priority for so many retailers at the moment. In exploring

On the 8th and 9th of March, Smartzer attended the 23rd annual Retail Week Live at the O2 in London. Run by the UK-based website and data service Retail Week, this annual event brings together world-leaders in retail to share compelling content via speeches, interviews, workshops and boardroom discussions. We had the opportunity to chat to some very experienced and skilled retail experts from our stand showcasing Smartzer's tag video platform. Feedback on our interactive vide

This week, Karoline (Smartzer Founder and CEO) and Miles (Head of Business Development), headed to Barcelona to attend 4 Years From Now (4YFN) at Mobile World Congress (MWC). MWC is the world’s largest gathering of mobile and digital industry experts, with over 108,000 attendees this year. 4YFN is MWC’s programme tailored specifically towards innovative technology startups. So, this was the perfect place for Smartzer to discuss our innovative approach to interactive videos wi

On the 8th and 9th of March, Smartzer will be attending and pitching at the 23rd annual Retail Week Live at The O2 in London. Run by the UK-based website and data service Retail Week, this annual event brings together world-leaders in retail to share compelling content via speeches, interviews, workshops and boardroom discussions. One of the five stages at Retail Week Live, Launchpad, is entirely dedicated to bringing together startups and retail experts. It’s here that Smart

Here at Smartzer we are delighted to announce the release of our latest interactive video, this time for international French brand Sandro. Released last night, this video showcases a selection of bags, shoes and card holders from the new Sandro Women’s Summer 2017 Accessories Collection. The collection continues the modern and refined style that we have come to associate with the luxury brand and epitomising classic Parisian chic. By adding our interactive functionality on S

This week we went live on our second exciting collaboration with womanswear e-commerce site MyTheresa.com and iconic British brand Burberry. Christopher Bailey, Burberry’s Chief Creative and CEO, showcased his Henry Moore-inspired, beautiful new February collection at Makers House in Soho at London Fashion Week. The Monday evening was a rush for team Smartzer as we worked quickly to add our interactive video platform to the much-anticipated runway show. Customers could intera

The Smartzer team is very excited to announce some fabulous news that we’ve had to keep under wraps for a couple of weeks. Smartzer has been shortlisted in not one, but two award categories for the Drapers Digital Festival 2017! We have been shortlisted in the Best Tech Start-up category and also in the Best Digital Marketing Campaign category for the My Theresa x Burberry shoppable runway video which we worked on in September 2016 (have a read about this here). Considering t