In partnership with Smartzer, Sephora has released their Christmas video campaign promoting the Christmas gifts for the French market on their website. The interactive video features 35 unique and affordable christmas crackers that reveal products such as the Kat Von D Eye and Lip Duo, Too Faced best sellers and Sephora’s own collection. Packaged in festive crackers, the gifts are made shoppable and easily accessible to consumers through Smartzer’s shoppable video html5 overl

(A play-through demonstrating Smartzer's interactive video overlay tech at play, as seen on the Feelunique website) As the Christmas season approaches, more and more brands are gearing up their marketing for the festivities and the onslaught of sales potential the season brings with it. Feelunique, one of the leading online beauty retailers in the UK have chosen to enhance their video content created to market their advent calendars with Smartzer tech. Increasing product enga