#smartzerxtakumi #london #event #unruly #smartzer #takumi #influencer #influencermarketing #shoppablevideo #shoppableinstagram #interactive #interactivevideo #tech If you think Instagram is just for sunsets, selfies, and staged shots of food, you are sorely mistaken. The network was bought by Facebook on 9 April 2012, for $1 billion. At the time, Instagram had only 30 million users. Instagram now has 1bn monthly active users. Instagram has grown immensely over the years, and

Smartzer joins LVMH in the second season of its incubator "La Maison des Startups" on the Station F campus. We are thrilled to announce that Smartzer will be part of the second class of LVMH’s La Maison des Startups that will welcome 26 young companies on the Station F campus in 2019. It is an honour to continue on from the first promotion of the acceleration program and have the opportunity to continue to develop our collaboration with the Houses of LVMH (Moet Hennessy, Dior

In partnership with Smartzer, Sephora has released their Christmas video campaign promoting the Christmas gifts for the French market on their website. The interactive video features 35 unique and affordable christmas crackers that reveal products such as the Kat Von D Eye and Lip Duo, Too Faced best sellers and Sephora’s own collection. Packaged in festive crackers, the gifts are made shoppable and easily accessible to consumers through Smartzer’s shoppable video html5 overl

Zimmermann and Smartzer have partnered to release an interactive video for the launch of their San Francisco store. The Zimmermann Resort 2019 campaign features supermodel Gemma Ward exploring San Francisco during the summer, and highlights Zimmermann’s beautiful intricate yet light designs. The Zimmermann video sits on the brand's website for their international markets. An interactive video for Zimmermann x San Francisco Smartzer’s video overlay has revamped the way in whic

Even more immersive, ever more engaging interactive videos. (The Smartzer interactive video on the Harvey Nichols site, featuring a Marc Jacobs makeup tutorial. Click here to see it live.) Smartzer and Harvey Nichols have partnered a fifth time to optimise their video content, making a beauty industry a-list artist’s makeup tutorial video even more engaging. The global ambassador for Marc Jacobs Beauty, Michael Ashton - Adele’s makeup artist renowned for creating her iconic c

(A play-through demonstrating Smartzer's interactive video overlay tech at play, as seen on the Feelunique website) As the Christmas season approaches, more and more brands are gearing up their marketing for the festivities and the onslaught of sales potential the season brings with it. Feelunique, one of the leading online beauty retailers in the UK have chosen to enhance their video content created to market their advent calendars with Smartzer tech. Increasing product enga

Hello NYC! Smartzer hit the Big Apple for Retail Touchpoints Retail Innovation Congress last week, where we exhibited Smartzer’s shoppable video technology to a range of interested retail giants. The event drew over 500 registrants interested in learning about the next big trends and disruptive technologies in retail innovation. Participants enjoyed networking, speeches and this year’s event even included store visits to TUMI, Sugarfina and Williams Sonoma to get a first-hand

Penningtons “Every Story…” campaign launched today and features summery looks perfect for the season—all clickable and shoppable thanks to Smartzer’s technology. The video is a triumph in terms of usability. Seamlessly shoppable, each click results in a popup of the item’s quick view, where users can select their preferred size and colours, all from the video. No pesky new tabs needed! This is our second project with Pennington’s and their delightful video content is perfect

Retail industry leaders and innovators from around the world gathered in Madrid, Spain April 17-19 for the annual World Retail Congress. This year’s theme was “Innovate to Win” and more then 1,400 attendees and 130 speakers participated in the high-level forum. The goal? Discovering the needs of today’s consumers to ensure their businesses stay dynamic. Before the main event, Smartzer founder, Karoline Gross arrived in Madrid early and was thrilled to be invited to a briefing

This week, Emilio Pucci launched its beautiful Spring/Summer ’18 campaign video on Instagram Stories with amazing results. Viewers open the shoppable video directly from the Stories “See More” function. From there they can click and engage with the items they find most interesting in the video and easily shop - all thanks to Smartzer shoppable video technology. Not just for photos anymore, Instagram has quickly become the new go-to platform to discover inspiring video content