With Smartzer's live shopping solution, we were able to easily integrate within Buttonscarves e-commerce shop. Enabling the team to download products straight from the catalogue, ready for the live shows.
Gisou came to Smartzer looking to stand out and provide their customers with an engaging and interactive live shopping experience. The live shopping events, which were to be hosted regularly was an opportunity to expand their community and transfer discovery into conversions.
Execution
Gisou set out by going live on a mobile to enhance the authentic feel live shopping provides for their customers. Our comment section and moderation tools enabled for critical communication that help pushed sales through our add-to-cart functionality.
Results
Thanks to the consistency of the live shopping shows, Gisou were able to increase their community with an average 57% engagement rate. Their product discovery increased with customers utilising the interactivity features and maintaining a 62% click through rate.
Case Studies
FEELUNIQUE
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