DIOR SHOPPABLE VIDEO IN NEWSLETTER

Dior used Smartzer's platform to make a Christmas campaign video series interactive and shoppable. The interactive videos were shared via the Dior Newsletter.

"My work is never to give in, to go on creating despite everything" said Mr Dior. Innovation is always one of the main values of our House. Incorporating interactive videos into our Christmas campaign was a successful example of using technology achieve this."

MARILOU DUMOUTIER
Client communication project manager, DIOR

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