• Jack

Naked Cashmere x Smartzer


We are really excited to announce our latest project in collaboration with Naked Cashmere.


They launched their website yesterday and we worked with them to make their campaign video, starring none other than Kate Moss, completely interactive.

As with each video we work on with every client, we are committed to creating that seamless customer journey and aim to make shopping from the campaign even easier. In this particular video, clicking on the visible “shop’ icons produces a pop-up from which customers can explore the product further, and ultimately purchase the products that they like from the video.


The fact that Naked Cashmere have chosen to apply our innovative video tech to their latest campaign in-sync with launching their website, is really exciting for us. As the video sits pride of place on their homepage, it makes the content instantly more captivating for an audience, and maximises the customer experience which is an undoubtedly added benefit to any new website. As the amount of video content is increasing, it’s really great to see a brand enhancing the video they have created to promote their product, with shoppable technology. We believe it’s so important in this digital landscape, to stand out as a company in support of retail tech advancements.

You can check out the video LIVE on their homepage now, and let us know what you think by tweeting @smartzer, or email us.


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