Here at Smartzer we are delighted to announce the release of our latest interactive video, this time for international French brand Sandro.
Released last night, this video showcases a selection of bags, shoes and card holders from the new Sandro Women’s Summer 2017 Accessories Collection, continuing the modern and refined style that we have come to associate with the luxury brand, epitomising classic Parisian chic. By adding our interactive functionality on Sandro’s video we have enabled customers to be able to click on any accessory they might like to add to their wardrobe, immediately see details and shop the piece, as well as piquing their interest as to what the rest of the collection may hold in store.
Founded in 1984, Sandro is a member of the French group SMCP alongside brands Maje and Claudie Pierlot. Smartzer originally connected with SMCP via the Lafayette Plug and Play Accelerator in Paris (which we won! Read about this here), and we were subsequently chuffed to be asked to work with Sandro, adding our in-house interactive technology to this lively and colourful video. This project follows on from Smartzer’s previously successful work in Paris on a number of videos for upmarket French chain Galeries Lafayette.
The shoppable video we have generated for Sandro has been released across all of Sandro’s regions (France, Spain, Italy, Germany, UK, USA), enabling the brand to engage their international customer-base via a single platform. By adding our interactive feature to their promotional content, we are confident that Sandro will succeed in using this elegant and inventive video to raise the profile of their new, effortlessly sophisticated, accessories collection, engaging their customers worldwide and driving sales.
To work with such a well-loved and leading French brand is something that we at Smartzer are extremely proud of, and we believe that it demonstrates the scale that our high-quality interactive videos can be released on in order make the most of a company’s video content.
If you’d like to get involved in the interactive experience that Smartzer created for Sandro's Women’s Summer 2017 Accessories Collection then just visit Sandro to check out our work. Any feedback you might have would be welcomed, either on this page or via twitter @smartzer.