• Jack

G-Star x Zalando



We are proud to announce the arrival of our new shoppable video for G-Star x Zalando!

Our most recent collaboration has been produced exclusively for G-Star’s Denim Journeys range . G-Star have followed three denim-lovers as the inspiration for this new collection, which celebrates the craftsmanship and creativity behind the much-loved material.


Available exclusively on Zalando’s Dutch and German websites, we believe that this video is the perfect example of the international applicability of our innovative technology. G-Star have launched this denim collection through Zalando’s website, and customers exploring Zalando’s G-Star brand shop can enjoy the experience of our shoppable video, meaning that a wide range of customers are reached.


It was a delight to work with G-Star x Zalando on this video which revolves around the history of denim, featuring reworked, unique pieces which are both traditional yet also forward-thinking.

Check out the collaboration here!

#Shoppable #Interactive #Denim #Zalando #GStar

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