G-Star x Zalando
Our most recent collaboration has been produced exclusively for G-Star’s Denim Journeys range . G-Star have followed three denim-lovers as the inspiration for this new collection, which celebrates the craftsmanship and creativity behind the much-loved material.
Available exclusively on Zalando’s Dutch and German websites, we believe that this video is the perfect example of the international applicability of our innovative technology. G-Star have launched this denim collection through Zalando’s website, and customers exploring Zalando’s G-Star brand shop can enjoy the experience of our shoppable video, meaning that a wide range of customers are reached.
It was a delight to work with G-Star x Zalando on this video which revolves around the history of denim, featuring reworked, unique pieces which are both traditional yet also forward-thinking.
Check out the collaboration here!