PENNINGTONS “EVERY STORY…”


Penningtons “Every Story…” campaign launched today and features summery looks perfect for the season—all clickable and shoppable thanks to Smartzer’s technology. The video is a triumph in terms of usability. Seamlessly shoppable, each click results in a popup of the item’s quick view, where users can select their preferred size and colours, all from the video. No pesky new tabs needed!


This is our second project with Pennington’s and their delightful video content is perfect for Smartzer’s interactive technology. We cannot wait to debut more videos with quick view popups.

#ShoppableVideo #InteractiveVideo #Penningtons #Innovation