SMARTZER LEADING THE UK ADTECH/MARTECH SPACE WITH INTERACTIVE VIDEO
Updated: Feb 16
This week we were featured in Tech World’s Top 12 UK Marketing and Advertising start ups. The article addresses the new industry trends of ‘MarTech’ and ‘AdTech’ and even combined into ‘MadTech’ which now even has an event named after it - check out MadFest London for all the cool stuff related to marketing and advertising in the UK! In the article, they claim that the US is dominating this space in terms of acquiring deals in the martech/adtech sector. They then discuss how the UK and Europe are rapidly progressing, using tech to solve many of the issues that marketers face daily.
With pressure mounting for brands to possess a strong online presence, there is a fast-growing opportunity for technologies that enable digital marketing strategies. Smartzer is at the core of this by providing marketers innovative tools that can transform their video content into interactive and shoppable video experiences. The platform also has a detailed analytics platform that helps with content performance measurement from interactive video. Thanks for the mention Tech World, we’re very flattered you recognise our technology as a helpful MarTech solution.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎