Defining Shoppable Content article by Styla and Smartzer

Over the past couple of months, we have been working on something really exciting with our friends over at Styla. They work with online publications to transform their content into exciting shoppable content, and so we partnered with them to compose a report collecting our thoughts on ‘Defining Shoppable Content’.

We figured, as they work to make images shoppable, and we work to create interactive video, it would be really interesting to put our heads together and discuss the trend of shoppable content, with examples and results from each of us. We’ve sub-titled it ‘How shoppable articles and interactive videos turn content consumers into actual buyers’.

If you would like to take a look at our thoughts on this subject, you can follow this link HERE to download it. We would love to get some discussion going and hear any feedback at all so please get in touch with us, or you can tweet us if you’d like @smartzer.




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