Naked Cashmere x Smartzer
Updated: Feb 16, 2021
We are really excited to announce our latest project in collaboration with Naked Cashmere.
With the launch of their website, Smartzer worked with Naked Cashmere to make their interactive campaign video, starring none other than Kate Moss.
We are committed to creating a seamless customer journey and aim to make shopping the campaign even easier. In this particular video, clicking on the visible “shop’ icons produces a pop-up from which customers can explore the product further and purchase it straight from the video.
The fact that Naked Cashmere has chosen to apply our innovative video tech to their latest campaign in-sync with launching their website, is really exciting for us. As the video sits pride of place on their homepage, it makes the content instantly more captivating for an audience and maximises the customer experience. This undoubtedly, is an added benefit to any new website. As the amount of video content is increasing, it’s really great to see a brand enhancing the video they have created to promote their product using shoppable technology. We believe it’s so important in this digital landscape, to stand out as a company in support of retail tech advancements.