People need more from their online shopping experience

Updated: May 24, 2021

Multi-Channel Merchant published an article last week about 'Shoppable and User-generated content' and this has got us thinking about the importance of content in all forms. Naturally, the Smartzer technology requires content to serve a purpose and solve problems that retailers are facing in this current digital landscape of monetising video content. However, it helps to understand why content alongside a website and physical store is important in the first place.