Joshua Kane A/W Campaign
It’s been a very exciting week here at Smartzer as we went live on our second collaboration with menswear designer Joshua Kane. After working together on his A/W 2016 runway show, we have now applied our technology to the A/W 2016 campaign video, in which Joshua Kane is showcasing his latest menswear collection as well as debuting womenswear for the first time.
The video itself is a slow moving piece so the tech works really well with the content. The cursor gives users the opportunity to ‘explore’ the product on screen and then presents a pop up with the relevant info, images, and of course the option to shop. There is a combination of single product pop ups, as well as group ones which feature numerous products so that the user can be shown all of the merchandise on the screen.