Updated: Feb 17, 2021
This week saw us go live on more videos with high street retailer, Marks & Spencer. We were so thrilled to work with them again and really appreciate them seeing the value of shoppable video for their content.
The two videos in question are from a new campaign, which is lead by the hashtag #HELLOYOU. The focus of this content was around finding the perfect pair of jeans;
“We all know that great jeans can be the difference between a good day or a great day and finding that elusive ‘perfect pair’ can often be tricky. We want to make jeans fun again and help you with your own denim story.”
Six different women try to overcome their hang-ups with procuring the ideal pair of jeans and with the help of the M&S stylists, they seem to succeed. The women then model their new looks in the video. The outfits were fully clickable. So, with one tap of the mouse, the consumer is presented with every product shown in a customised group pop-up. This makes purchasing the product even easier as they can find the route to the product page for each individual item in one place.
The other video saw blogger, Lizzy Hadfield, open a mystery box from the M&S team which carried a pair of straight leg jeans that she had to try and style in 3 different ways. It’s a great video to make shoppable as there is so much content and product that features. So, we grouped each look so that the consumer can find the whole outfit in one click.
It’s been great to work with M&S again, and we’re really pleased with the result of this video. We’re excited to see where our work with M&S can go in the future. You can view the videos for yourself HERE.