Lafayette Plug & Play 2016 Winner

Updated: Feb 17, 2021

We are over the moon to announce that Smartzer has been selected as the winner of the Lafayette Plug & Play competition 2016!


As you can read in our previous post, we took part in the December ’16 Lafayette Plug & Play incubator programme in Paris, designed to boost the next generation of retail and fashion companies. The Smartzer team spent part of November and December in Paris alongside 9 other startups, making the most of the mentoring and networking opportunities available via the programme.

We met some interesting and inspirational mentors, investors, fellow entrepreneurs from a range of companies spanning retail, technology and fashion. We are extremely grateful to both the Galeries Lafayette group and the Plug & Play Tech Center for the opportunity to network with such knowledgeable and innovative individuals.

Of course, the cherry on top was being selected as the winning startup in the December ’16 Batch! To have been selected from a group containing such talented and forward-thinking other startups on the basis of our performance during the programme really is an honour. We are so pleased that our interactive video technology has been acknowledged by these world-class experts as having the potential to revolutionise the fashion and retail industry.

Especially exciting was the work that we did for Galeries Lafayette during the programme, adding our interactive functionality to three of their promotional videos and kicking off our presence in Paris! We are able to aid brands in engaging customers and making the most of their online video content to drive sales in the face of ever-increasing interactions between retail and technology. To do so with this market-dominator was a great experience for Smartzer.

Thank you again to Galeries Lafayette and Plug & Play Tech Center for selecting us as their 2016 winner!


#Shoppable #Startup #Fashion #Video #ECommerce