John Lewis Modern Rarity

Updated: Feb 17, 2021

We are delighted to announce the release of our first collaboration with mega department-store John Lewis.


Released yesterday, this new video showcases a number of pieces from the new Modern Rarity collection from the luxury range that John Lewis introduced last year. Smartzer have added our interactive feature to the elegant video. This means that customers are able to just click on a look they might want to add to their wardrobe, using our hover effect customised for John Lewi and can immediately see details and easily shop the pieces.

This innovative addition to John Lewis’ interactive video content will allow the store to make the most of their video and provide an exciting new shopping experience for their customers. What better time to begin to bridge the gap between retail and technology than the inception of their much-anticipated, sophisticated new Modern Rarity collection? John Lewis is not only anticipating their customers’ desires by designing new fashion ranges but also by using Smartzer’s technology to facilitate a streamlined and contemporary shopping experience.

The Modern Rarity range is aimed at the discerning customer who wants to invest in classic pieces that are truly timeless and will transcend seasons, at an affordable price. Inspired by the John Lewis archive in Berkshire with a modern twist, the new collection features some absolutely gorgeous pieces, crafted from quality materials in pared-back, earthy tones.

We are so pleased to have been able to work on this wonderful video, which you can watch and interact with here. We’d love to hear any feedback, which you can either leave on this page or reach us on twitter @smartzer.


#Shoppable #JohnLewis #Fashion #ECommerce #Video