Smartzer's Retail Week Live 2017 Experience
On the 8th and 9th of March, Smartzer attended the 23rd annual Retail Week Live at the O2 in London.
Run by the UK-based website and data service Retail Week, this annual event brings together world-leaders in retail to share compelling content via speeches, interviews, workshops and boardroom discussions.
We had the opportunity to chat to some very experienced and skilled retail experts from our stand showcasing Smartzer's tag video platform. Feedback on our interactive video technology was brilliant, and it was exciting to share our concept with world-leaders in retail and to hear their thoughts on the future of interactive videos.
We gave a short pitch and welcomed some interesting questions from members of the audience. The audience seemed especially interested in how we have been able to create such a simple interface which is so user-friendly, and it was great to hear that our video ecommerce technology is viewed in this way.
Retail Week Live was also a fantastic opportunity to hear some very distinguished speakers. We especially enjoyed speeches from Alex Baldock, Chief Executive at Shop Direct; Mike Coupe, Group Chief Executive at Sainsbury’s; and Terry Von Bibra, Group General Manager of Alibaba.
Alex had some interesting insights into pure play online retail which he shared. Specifically, the role that imagery and video will play in ensuring the success of this business method in the future. Mike also discussed the role that digital ventures and e-commerce will play in the future of Sainsbury’s following the acquisition of Argos. One business goal over the next three years is the incorporation of 250 Argos Digital Stores in Sainsbury’s outlets and the role of technology will be key in achieving this. Terry provided some comparisons between the Europe/US and China with regards to consumer behaviour, with the focus in China being the small mobile screen, rather than laptops and tablets. We were treated to an interactive runway show experience and some incredible virtual reality in-store experiences.
What was so exciting about these talks was the emphasis placed on the role of technology in the future of three massive brands. Especially with regards to e-commerce and the potentialities held by interactive video which is where our expertise here at Smartzer lies. It was great to discuss how brands can utilise their video content through out in-house technology to engage customers and drive sales. We are confident that more and more brands will move into this sphere and embrace the many benefits from using interactive video content marketing.
Thank you to Retail Week for such a stimulating and inspiring two days!