Updated: Feb 17, 2021
We are excited to announce that we have launched two brand new interactive videos for Bulgari’s iconic Serpenti range!
Originally launched in the 1940s, the inspiration for Serpenti jewellery and watches lies in the mythological symbol of the serpent. These pieces are renowned for requiring significant craftsmanship during each stage of their creation. The range was important in securing partnerships for Bulgari in the late 20th century and rocketed in popularity, epitomising the timeless luxury associated with the brand. Serpenti has continued to evolve over the years, with Bulgari reinventing the range a number of times.
At Smartzer, we have been delighted to have been involved in the most recent reinvention of Serpenti. We have produced two interactive videos for Bulgari – one focusing on quintessential Serpenti watches, and the other on a new collection of elegant and eye-catching Serpenti rings.
We are used to creating shoppable videos, however these videos are centred around the concept of discovery as the pieces are normally only available to purchase in-store. The opportunity to demonstrate the importance of the interactive experience that we are able to create was an exciting one for us. We were able to present our videos as a discovery tool, allowing customers to immerse themselves in the Serpenti pieces and learn more about the illustrious range by clicking on pieces that they found especially appealing.
Of course, the best way to demonstrate the success of our projects is through the results that our videos generate. We have been observing very strong results from Bulgari customers. It is excellent to see that it is not just the shoppable aspect of our videos which successfully draws in consumers but also the overall interactive experience as brand exploration begins to revolve more and more around innovative technology.
We would like to say thank you to Bulgari for working with Smartzer to promote the newest additions to their iconic and sophisticated Serpenti range!