Updated: Feb 18, 2021

Run by the Fédération Française du Prêt à Porter Féminin, the TRAFFIC trade show connects fashion companies with tech and business services to introduce them to new technologies and assist them with current challenges. The Smartzer team exhibited in the fashion tech area of the expo hall at the beautiful Le Carreau du Temple. It was excellent meeting with teams from Galleries Lafayette, Women’s Wear Daily (WWD), Stylist, and L’Officiel to discuss how Smartzer’s interactive video technology can help boost engagement rates with their video content.

Having a designated Smartzer stand in the exhibition hall was a great way to introduce our tech to fashion companies that hadn’t yet heard of Smartzer’s shoppable video technology. By attending TRAFFICs conferences and workshops we were able to learn about other innovations and market trend forecasts for the fashion industry. Some of the most interesting presentations we attended were ‘The Synergies and Opportunities When Big Groups and Start-ups Work Together’ and ‘Fashion and communication: The New Trends’.

It was an excellent two-day event and thoroughly enjoyed dialoguing fashion brands about their challenges and introducing the Smartzer interactive video tech to potential new clients.


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