Updated: Feb 11, 2021

This week, Emilio Pucci launched its beautiful Spring/Summer ’18 campaign video on Instagram Stories with amazing results. Viewers open the shoppable video directly from the Stories “See More” function. From there they can click and engage with the items they find most interesting in the video and easily shop - all thanks to Smartzer shoppable video technology.

Still of the Emilio Pucci Interactive Video

Not just for photos anymore, Instagram has quickly become the new go-to platform to discover inspiring video content. However, for a very long time there has been frustration among social media managers and marketers determined to make their video content link directly to their website. Sa