Updated: Feb 15, 2021

The Tory Burch Foundation team interviewed our founder Karoline Gross about how technology is changing consumer shopping habits.

" Why Tech is Changing What Your Customer Wants. Imagine watching a video on your social feed and as it’s playing, you can start shopping for the products you see and love – cue Smartzer. Since its official launch in 2014, Smartzer has been built into an award-winning startup with clients including Sephora, Galeries Lafayette, and Valentino. The brilliant mind behind the company? Karoline Gross. Naturally, we were eager to learn more from this tech entrepreneur."

Tory Burch Foundation

The interview was conducted as part of the #EmbraceAmbition campaign. The interview goes into detail about the story behind Smartzer and how the company evolved into a leading shoppable and interactive video technology platform.

You can read the full interview here: