HARVEY NICHOLS NEW SHOPPABLE VIDEO
Last week Harvey Nichols launched a shoppable video campaign featuring the beautiful new collection by Chloé.
The shoppable video is positioned directly on the Harvey Nichols homepage, where viewers have the option to interact and shop from the video, by clicking on items that the model clothes. It is a perfect example to show the seamless transition from the video to product, and allows the user to enjoy the interactive experience.
The Smartzer tech was the perfect pairing for Harvey Nichols campaign video because of our subtle and bespoke player and seamless engagement.
To work with such iconic brands is something that we are very proud of and cannot wait to create and share more shoppable campaigns with you very soon!