Updated: Feb 15, 2021
Smartzer is very pleased to represent the success of e-commerce in a recent Forbes article written by Katie Baron. The article looks specifically at how Smartzer is developing its products to remain at the forefront of shoppable technology as the demand, and competition, for this service grows.
Amongst this evolving landscape, Smartzer is both refining its existing interactive shoppable overlay and working on new technologies to ‘monetize those huge swathes of extremely valuable content that brands are creating but disregarding, often unaware it could be translated into commercial gold’ as our founder Karoline Gross put it.
As the article explains, Smartzer aims to translate this content through
introducing shoppable technology to existing in-store touchscreens
adding our unique technology to social media influencers’ posts
creating a system which allows brands to monitor interaction with products in real time, therefore allowing more efficient platform budgeting
From helping stores develop fully connected environments, to including social media influencers in the daring world of interactive video shopping, and new creation of Smartzer in one unified tool, we are continuing to advance the Smartzer service to meet the requirements of this growing industry.
To find out more about these tools and how they will impact shoppable videos read the full article, and be prepared for what we have coming from now into 2019!