Updated: Feb 15, 2021

Smartzer is very pleased to represent the success of e-commerce in a recent Forbes article written by Katie Baron. The article looks specifically at how Smartzer is developing its products to remain at the forefront of shoppable technology as the demand, and competition, for this service grows.

Amongst this evolving landscape, Smartzer is both refining its existing interactive shoppable overlay and working on new technologies to ‘monetize those huge swathes of extremely valuable content that brands are creating but disregarding, often unaware it could be translated into commercial gold’ as our founder Karoline Gross put it.

As the article explains, Smartzer aims to translate this content through

  • introducin