Updated: May 25, 2021

In a year full of high profile feminist campaigns and global online movements, Smartzer are delighted to be involved in iconic London department store Harvey Nichols’ own celebration of femininity and female empowerment- the Holly Nichols campaign. This revolutionizing re-brand will run throughout September and coincide not only with the coming of a new fashion season, but also a series of in store events celebrating inspirational women alongside cutting edge fashion.

However Holly is not just a name- through partnering with Smartzer viewers are able to interact with the ‘Meet Holly’ video in order to discover the fashion and brands used to express what she represents. The Smartzer shoppable interactive overlay enables viewers to click directly on the video in order to discover looks and individual items. In this way it is possible to go directly to items from the image, or the optional sidebar can be open during the video to watch and browse simultaneously. So it could be said that as the video demonstrates Holly’s stylish and fun side, the Smartzer addition can be seen to emphasize her modernity and love of accessible fashion!