HOLLY NICHOLS x SMARTZER
In a year full of high profile feminist campaigns and global online movements, Smartzer are delighted to be involved in iconic London department store Harvey Nichols’ own celebration of femininity and female empowerment- the Holly Nichols campaign. This revolutionizing re-brand will run throughout September and coincide not only with the coming of a new fashion season, but also a series of in store events celebrating inspirational women alongside cutting edge fashion.
However Holly is not just a name- through partnering with Smartzer viewers are able to interact with the ‘Meet Holly’ video in order to discover the fashion and brands used to express what she represents. The Smartzer shoppable interactive overlay enables viewers to click directly on the video in order to discover looks and individual items. In this way it is possible to go directly to items from the image, or the optional sidebar can be open during the video to watch and browse simultaneously. So it could be said that as the video demonstrates Holly’s stylish and fun side, the Smartzer addition can be seen to emphasize her modernity and love of accessible fashion!
Not only is the Smartzer interactive video a key element of the Holly Nichols campaign, we are happy to say that Smartzer technology has also been used on the Holly Nichols x Calvin Klein 2015W39NYC video currently on the Holly/Harvey Nichols homepage! Looks can be explored by simply clicking on the video, with links to the individual product page allowing easy buying.
Throughout this campaign Smartzer has enhanced videos to allow an optimum viewing experience, whilst offering the choice to also engage with the content. The ease of this shoppable experience- allowing customers to shop directly from the video- encourages further engagement with the products available and exploration of the Holly Nichols message.