Updated: Feb 15, 2021
It's been fantastic to see the positive response towards the ‘Holly Nichols’ campaign, and even more so to see Smartzer’s input being specifically focused on in multiple online articles; Fashion Network , Drapers Online and The Industry have all looked with detail into how the Smartzer shoppable video feature has added even more success to this cutting edge campaign.
A variety of shoppable videos have already been launched online, with versions adjusted for other media channels also live in order to generate maximum impact and engagement wherever the brand has a digital presence.
In addition to recognizing the success of the Smartzer interactive overlay being used for video advertising, the articles introduce the exciting new in-store shoppable experience we have applied our unique technology to. Full-length touchscreens playing the videos have been placed throughout the Harvey Nichols flagship store in Kensington- but there’s more! The videos are just as interactive as those present online, and allow customers to simply tap the screen to discover more. The products can then be added to a basket for immediate checkout, or easily connected to the customer’s phone through a QR code.
Initial data shows an average engagement rate of 48.3% and a click-through rate of 15.7%, supporting Smartzer founder Karoline Gross’ experience there is an increasingly ‘strong results in this category for engagement, click-through, and sales’. These video performance metrics and the technologically advanced engagement data is further allowing Harvey Nichols- and other brands choosing the Smartzer service- to streamline their video advertising techniques in order to optimise future videos creatively and economically.