Updated: Feb 15, 2021
New York City was flooded with leaders of the media, marketing, entertainment, digital technology and other creative sector representatives during the 15th Annual Advertising Week, from the 1st to the 4th of October 2018. Smartzer founder and CEO Karoline Gross was one of the attendees from around the globe at Adweek 2018.
Over the four days, seminars and workshops on topics ranging from leadership to trend prediction provided valuable opportunity to discuss industry trends and the state of advertising in an even more online and international world. The entire event saw 98,000 industry professionals and experts pass through the doors, as reported by Adweek 2018. The 290+ events and 1216 speakers were well received, and there was much discussion and insight exchanged the industry over over the four days.