• Katie Kerr

5 SHOPPABLE VIDEO APPS TO ADD TO YOUR FASHION AND BEAUTY SHOPIFY STORES IN 2021

Raising your Ecommerce game has never been easier with these 5 up and coming video apps for Shopify fashion and beauty brands.


With brands embracing the world of online shopping, businesses are looking towards simpler, more efficient ways of marketing that not only wow but sell.


We have put together a fresh new list of exciting apps that can help fashion and beauty brands boost revenue with video...


1. Smartzer: shoppable video and live stream shopping




Smartzer offers Shopify brands the chance to create immersive, interactive and entirely shoppable content online. The platform lets users add a clickable overlay to content that viewers can tap to view product information. Video can be on-demand or in real-time with Shopify live stream shopping events allowing brands to add to cart straight from the broadcast. Livestreams can then be repurposed as shoppable content on-demand on Ecommerce landing pages.


Why is it suitable for fashion and beauty brands?


This app works really well for fashion and beauty brands as users can create shoppable styling and makeup tutorials. This demonstrates products in a super dynamic way, giving customers a 360 degree view, developing the confidence to buy.


2. Brandzooka: targeted social ads direct from your Shopify store




Connect and share your digital content beyond the constraints of Search and Social. Reach your consumers whenever they are with Connected TV, Web, Mobile, and Audio ads. This adds a new dimension to video through the power of television Level up your digital campaigns with our self-service platform. Communicate with the right audiences through demographics, interests and spending habits. Globally, or locally, you'll find them here. Advertise on Primetime TV streaming networks and platforms, target the right audiences and environments, and connect with your audience anywhere, on any device.


Why is it suitable for fashion and beauty brands?


Promote your products across platforms in a simple way. All you need is to download the app to start spreading the word about the latest collections and styles.


3. Videofy: make creative product videos



Create promotional and product videos in a matter of minutes, from existing images and metadata in your store. You can even make them in bulk for all your store’s products. Videofy provides an automatic way to instantly create video content for your online store and social media channels, including Facebook, YouTube and more as well as promotional and call to action messaging to increase incoming traffic, conversion, sales and ROI (Return On Investment). Videofy helps you to create a memorable video on Shopify to optimise the experience for site visitors.


Why is it suitable for fashion and beauty brands?


Take your product display pages up a notch with more visual, dynamic content. Show products in a more realistic way, replicating the benefits of in person shopping, virtually. This gives brands the exciting opportunity to show pieces in 360 degrees.


4. Promo: Deals and ads



Users select the video type within Shopify then the Video Maker app pulls existing footage and images. The app delivers an optimized video based on ad goals as the merchant publishes on Shopify product pages, websites, or Facebook, Instagram, YouTube and Twitter accounts.


Why is it suitable for fashion and beauty brands?


Using Promo to up-sell your products can boost revenue and brand popularity.


5. Spin Live: Shopify livestream




Spin Live's app lets e-commerce sites sell products directly in shoppable videos from influencers. The app has a two-click setup process for influencers to access products on a merchant's website and to start selling them in shoppable videos. Merchants can integrate Spin Live with product information, inventory and fulfilment.


Why is it suitable for fashion and beauty brands?


Show off your products in live consultations, replicating the benefits of in person shopping with help from brand associates. Buying makeup online can be a challenge for customers but showing off swatches via video stream can provide viewers with a clear understanding of shades and tones.



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