ALL THE WAYS SHOPPABLE CONTENT IS SHAPING THE CUSTOMER EXPERIENCE

Updated: Jul 13, 2021

A brand new path has emerged for merchants in the form of shoppable content. The possibilities provided by the format appear endless, but how receptive is the 2021 customer to interactive and shoppable content marketing?


It is no secret that the world is constantly adapting to new forms of technology. Human's are always looking to make life easier and often the solution lies on the internet and within our smart phones. With new developments in these areas, our expectations for technology and how we interact online are getting higher and higher. The pandemic has only accelerated this rise.


In fact, in 2021, 59% of customers around the globe have higher customer service expectations than they did a year ago (Microsoft).


There SO many ways in which shoppable content is helping to meet this expectation. Although it has since been around for a while, marketers are only just seeing the shoppable light because...



It gives you instant access to products! Say "goodbye" to endless google searching for that models exact outfit!