• Katie Kerr

ARNOTTS X SMARTZER: SHOPPABLE SPANX VIDEO

Arnotts used Smartzer's tool to create another seamlessly executed shoppable video



Execution:


To promote Spanx's new activewear collection on their ecommerce, Arnotts created a dynamic and stylish video using Smartzer's interactive video platform. The tag video features a variety of products, perfect for discovery. The looks appear in a popup as you click on the products. Viewers can click to browse sizing options and add the products to their bag. Arnotts and Spanx demonstrate how shoppable video is great from displaying active wear as viewers can see the clothing in action.




Features:


The video features a variety of effective shoppable features including...

  • Clickable overlay added to tag video with group popups

  • Browse the look by clicking the model

  • Shoppable, browsable carousel displaying all the featured products in the video

  • Add to cart functionality

  • Customise sizing


Shop the video live here!


Conclusion:


Using Smartzer's interactive video platform, Arnotts and Spanx could successfully tag videos to produce memorable and engaging shoppable content. This reflected the active and dynamic message of the sportswear product.



To learn how to make interactive video visit smartzer.com




RECENT POSTS