Updated: Aug 24, 2021
Explore an alternate dimension with Auroboros' futuristic fashion show that was made shoppable by Smartzer for London Fashion Week.
With 1 in 10 people buying clothes solely for social media purposes, Auroboros seeks to solve the issue of fast fashion and fashion waste with entirely digital collections. These online products produce 97% less carbon emissions than physical clothes. The brand explores a unique, never before seen concept that could be the future of fashion influencing online.
Smartzer was able to help the brand create an immersive, interactive experience in which viewers could click to buy the virtual outfits on the screen.