Introducing Interaction Videos and WHY they are better than standard videos
Using an interactive video platform can boost customer engagement by 38% in comparison to standard video. The clickable overlay allows viewers to interact with the ad. This could show more info about a product, an option to buy or book a test drive, an option to input personal info, answer a question or view an area of the video in more detail. Interaction videos are fun, exciting and memorable for viewers. As a result, viewers are more likely to turn into customers.
How interaction videos work as ads on YouTube
There are five ways in which brands can easily create interaction ads for their video ecommerce on YouTube with YouTube or Google ads.