Interaction videos are videos that support user involvement. They usually have clickable hotspots that can show a viewer information about a product, allow them to explore areas of the video in more detail, answer questions, personalise the video or make a purchase. The immersive technology increases engagement and can boost viewing time by a whopping 47%.

By using interactive video platforms across social media, brands can attract new and existing customers to their ecommerce sites. In fact, interactive streaming commerce has proven to increase conversion rates by 400%.

As the biggest social media platform in the world, Facebook has over 2,740 million users worldwide. So, brands are using interactive video platforms to stand out on the site and reach as many customers as possible.

Here are some of the ways brands are using interactive video on Facebook...

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