How to stand out from the crowd on social media using shoppable images and video.
Social media has rapidly become one of the number one tools for product discovery. As a result, you would be a fool not to use platforms to get the word out about your brand. However, in order to do this effectively, your content needs to be both engaging and memorable.
Interactive, shoppable content is the latest trend sweeping the internet. Scrollers can tap, swipe, spin and zoom in on posts to find out more information about products. Content like this achieves 3-4 x more engagement than standard video. So, there are many benefits for using shoppability in social media marketing campaigns.