• Katie Kerr

BLOOMINGDALES UAE X SMARTZER X SWEATY BETTY

Exercise has never looked so stylish with Bloomingdales UAE shoppable Sweaty Betty video.

Using Smartzer's interactive video platform, Bloomingdales created a dynamic, fierce and empowering shoppable video to promote Sweaty Betty's brand new collection.


Execution:

Using the power of shoppable video, Bloomingdales transformed exercise wear marketing through an active, movement filled browsing experience. The shoppable video follows four fitness focussed women doing their favourite exercises to demonstrate the looks in action. The viewer can click to see all the products that she is wearing to choose their size and add to their basket. As the video plays, the viewer can browse the shoppable carousel to see every look featured.



Results:


By using an interactive video platform, Bloomingdales achieved the following for the Sweaty Betty campaign:


  • Add to bag integration, allowing the viewer to shop directly from the video

  • Interactive overlay with clickable hotspots

  • Group popups where viewers can shop full looks

  • Price information within the popup

  • Landing page implementation for product discovery

You can view the full live video here!


Conclusion:


Using interactive video for active wear is a great way to demonstrate products in 360 degrees. Shoppable video engages the viewer much more than standard video, creating a memorable experience that turns views into revenue. Bloomingdales sets a good example for many fitness brands wanting to use interactive and shoppable content. Thanks to Smartzer, the Sweaty Betty video opened the door to product discovery.


For more information on how to create interactive video with Smartzer's platform visit the website here.




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