BLOOMINGDALES UAE X SMARTZER X SWEATY BETTY: INTERACTIVE AND SHOPPABLE VIDEO

Updated: Aug 24, 2021

Exercise has never looked so stylish with Bloomingdales UAE shoppable Sweaty Betty video.

Using Smartzer's interactive video platform, Bloomingdales created a dynamic, fierce and empowering shoppable video to promote Sweaty Betty's brand new collection.


Execution:

Using the power of shoppable video, Bloomingdales transformed exercise wear marketing through an active, movement filled browsing experience. The shoppable video follows four fitness focussed women doing their favourite exercises to demonstrate the looks in action. The viewer can click to see all the products that she is wearing to choose their size and add to their basket. As the video plays, the viewer can browse the shoppable carousel to see every look featured.