boohooMAN launches its summer collection alongside three influencers in a shoppable live stream

boohooMAN used Smartzer’s interactive live stream platform to make their summer collection drop shoppable. Thanks to the interactive live stream platforms the possibility of shopping in real-time with influencers is now a reality. In the live stream, the brand brought three influencers to model the collection. They would also interact with the audience and answer viewers' comments regarding sizes and others.

Viewers could click on the featured product cards being shown on the side to shop the look that the influencers were wearing on screen. Additionally, they were also able to scroll through the bottom carousel and see all the products that would be featured on the live stream. In this case, the products in the bottom carousel were showing their original and sale price.