Updated: Aug 24, 2021

See Brown Thomas use interactive video to transform the browsing experience!

To promote Dolce & Gabbana's gorgeous SS21 collection, Brown Thomas created interactive disruptor videos using Smartzer's interactive video platform.

The dazzlingly bright colour pallet paired with elegant florals makes the collection incredibly eye catching and memorable. Dolce & Gabbana encourages audiences to embrace clashing prints this summer to make a fashion-forward statement.


Making the collection even more appealing, Smartzer shoppable videos have been used to demonstrate pieces in a seamlessly dynamic format.

As site visitors browse, they come across the shoppable videos which feature a clickable, interactive overlay tagged with product information. Customers can add items to their bag straight from the video, selecting their perfect size.

By showing models wearing the collection, Brown Thomas shows customers pieces through a 360 degree lens. This gives customers a full view of products, giving them the confidence to buy online.

Check out the live video in action here!


Using Smartzer's interactive video platform, Brown Thomas created a video with the following features:

  • Seamless integration into product feeds to offer an alternative format for product discovery

  • Scrollable group popup style with sizing options

  • Add to bag integration with up to date stock information

  • Browsable side carousel with all the looks from the video

  • End screen with shoppable carousel to encourage last minute buys

  • Shoppable, interactive video with a clickable overlay


There are many ways to use shoppable video effectively. Brown Thomas shows how you can use interactive video to aid the customer browsing experience on e-commerce collection pages. This makes online shopping far more engaging, exciting and memorable.

If you want to learn more about how you can create shoppable content using Smartzer's interactive video platform click here!