BROWN THOMAS X SMARTZER: MAX MARA SHOPPABLE VIDEO STYLE SERIES

Updated: Aug 24, 2021

Learn how to style Max Mara's SS2021 collection through Brown Thomas's interaction video series.




Luxury fashion has never been simpler with the Brown Thomas's series lead by style guru, Sinead Keenan. Using Smartzer's interaction video player, the Irish retailer was able to make tutorials shoppable.


Using this form of video ecommerce effectively educates the viewer on how to wear the collection. This provides an online, personal shopping experience that reflects the benefits of in-store shopping. Seeing the pieces demonstrated by a variety of models gives customers the confidence they need to make a purchase.