• Katie Kerr

BROWN THOMAS X SMARTZER: OUTER SPACES SS21

Brown Thomas presents an insightful new menswear campaign using Smartzer shoppable video

Brown Thomas uses shoppable story telling by following three artists in a short film series.


The first video follows Donal Talbot, a photographer. The second, Jyellowls, a singer-songwriter and Shane Berkery, an artist. These mini adventures have been made shoppable using Smartzer's interactive video tool. Viewers can click to explore each look and add products to their baskets.


Execution:


Each short film takes the viewer on an adventure, transporting them into the video itself through clickability. Featuring different perspectives, they offer a great opportunity for product discovery in an interesting and educational way. Viewers learn about the artists while learning about the products. Simply tap each look to view featured pieces and open the side carousel to browse all the looks in the shoppable video.



Features:


The three shoppable videos had the following features:

  • Clickable overlay

  • Scrollable group popups with add to bag functionality

  • Ability to choose your size from a drop down bar

  • Browsable carousel

  • 'Click the look to explore' call to action

  • Landing page integration


Check out the live video on the Brown Thomas website here!


Conclusion:


Using story telling and shoppable video, Brown Thomas brings online shopping to life. Smartzer's interactive video platform seamlessly integrates into the Brown Thomas ecommerce page, reflecting the sleek and stylish ethos of the brands. The focus on the three creatives works as a contemporary, fashionable and memorable angle for product marketing.


To find out more about interactive video and shoppable content visit smartzer.com






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