Updated: Aug 24, 2021
Brown Thomas presents an insightful new menswear campaign using Smartzer shoppable video
Brown Thomas uses shoppable story telling by following three artists in a short film series.
The first video follows Donal Talbot, a photographer. The second, Jyellowls, a singer-songwriter and Shane Berkery, an artist. These mini adventures have been made shoppable using Smartzer's interactive video tool. Viewers can click to explore each look and add products to their baskets.