• Katie Kerr


Updated: Aug 24, 2021

Brown Thomas have continuously used Smartzer's interactive video platform to create a completely unique, exciting and engaging customer experience. This time, they used interactive video to introduce browsers to Zimmermann's SS21 collection.


Using Smartzer's interactive video platform, Brown Thomas created shoppable content implemented as disruptor videos on collection pages. A variety of models wear the clothes on the page to give the customer a clear view of the products, encouraging them to buy. The placement of the videos within the collection allows for easy product discovery and refreshes the standard online shopping experience. Viewers could shop the looks by clicking on products in the video and carousel, selecting size and adding to bag.


The Zimmermann shoppable video had the following features:

  • Clickable, interactive overlay with product hotspots

  • In-feed positioning

  • Shop the video call to action

  • Bright eye catching colour palette to engage viewers

  • Memorable interactivity

  • Add to cart and size selection functionality

You can view the live shoppable video on Brown Thomas's website here!


Brown Thomas is no stranger to using interactive video platforms to boost engagement and sales. Neither is Zimmermann, the brand has previously used Smartzer to produce spectacular, seamlessly shoppable runway shows and campaign videos. Using this fresh form of video content marketing can help brands stand out amongst a saturated online crowd by creating a memorable, inclusive and increasingly relevant customer experience.

If you want to find out more about interactive and shoppable video content, visit Smartzer here!