Updated: Aug 24, 2021
Brown Thomas have continuously used Smartzer's interactive video platform to create a completely unique, exciting and engaging customer experience. This time, they used interactive video to introduce browsers to Zimmermann's SS21 collection.
Using Smartzer's interactive video platform, Brown Thomas created shoppable content implemented as disruptor videos on collection pages. A variety of models wear the clothes on the page to give the customer a clear view of the products, encouraging them to buy. The placement of the videos within the collection allows for easy product discovery and refreshes the standard online shopping experience. Viewers could shop the looks by clicking on products in the video and carousel, selecting size and adding to bag.