Updated: Feb 15, 2021
Smartzer is at Cannes Lions International Festival of Creativity, the largest gathering of the advertising and creative communications industry. Think meeting-after-meeting with agencies and media companies, the backdrop of the beautiful French Riviera, and yachts. Paradise for the creative mind? Yes!
This is our second year attending Cannes Lions and this year were very honoured to be selected for the R/GA Ventures Start-Up Academy. Smartzer was one of eight female-founded start-ups chosen out of a pool of 250+ applicants for R/GA’s Fourth Annual Start-up Academy. The start-ups were selected from around the globe and include: Perksy, a next generation marketing tool founded by Toronto native Nadia Masri, which powers real-time surveys for millennials and Generation Z through mobile. Camera IQ is a camera marketing tool which integrates OS platforms, AR toolkits, and native apps into a single fabric to make it easy for brands to create mixed reality content and VR experiences for their consumers.