The latest collection from COS is a minimalistic marvel that is in keeping with the iconic brand’s Scandinavian roots. The new collection for SS19 named ‘SUN WATER AIR’ is inspired by the movement of water and the weight of air. It features unique pieces for every occasion from oversized jackets and sharp-lined trousers to T-shirts and tailored shorts. Photographed by Mark Borthwick, the collection has been captured in a way that emulates the essence of the clothes design.

HighSnobeity writes: ‘Borthwick’s signature aesthetic of minimal and crisp photography, yet somewhat emphasizing its color saturation, is reflected with the brand’s featured offerings, as well as its overall pieces with timeless and versatile styles that are designed to make up the foundation of a modern wardrobe. In addition, the featured editorial above spotlights Lake Plastiras in Greece, and explores the theme of light. The silhouettes’ dark and neutral color palette are juxtaposed elegantly against the serene backdrop.’

The promotional Lakeside video also features Smartzer’s interactive overlay as seen in the video below.

The Smartzer bespoke custom overlay allows users to shop each look and interact with the video when watching. The video also has an interactive side carousel that enables the customers to browse the collection when the video is playing. Plus the video also works seamlessly on mobile, with all the shoppable elements available on a vertical video as seen below.




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