Updated: Feb 16, 2021

COS's latest collection echoes the brands minimalistic ethos and remains true to their Scandinavian roots. Named, 'SUN WATER AIR', the SS19 collection is inspired by the fluidity of water and weight of air. It features unique pieces, covering every occasion such as oversized jackets, sharp-lined trousers to soft T-shirts and tailored shorts. Photographed by Mark Borthwick, the collection has been captured ina way that emulates the essence of sun, water and air.

HighSnobeity writes: ‘Borthwick’s signature aesthetic of minimal and crisp photography, yet somewhat emphasizing its color saturation, is reflected with the brand’s featured offerings, as well as its overall pieces with timeless and versatile styles that are designed to make up the foundation of a modern wardrobe. In addition, the featured editorial above spotlights Lake Plastiras in Greece, and explores the theme of light. The silhouettes’ dark and neutral color palette are juxtaposed elegantly against the serene backdrop.’

The promotional lakeside video features Smartzer’s interactive video overlay as seen in the video below.

The Smartzer bespoke custom overlay allows users to shop each look and interact with the video when watching. The interaction video also has an interactive side carousel that enables the customers to browse the collection when the video is playing. Plus, the video works seamlessly on mobile, with all the shoppable elements available on a vertical video as seen below.