E-COMM 101: WHAT IT TAKES TO WIN WITH SHOPPABLE CONTENT

Updated: Aug 24, 2021

Thanks to smartphones, taking your business online is a necessity in the 21st Century. If you aren't already online, you could be missing out on massive revenue.


What is needed to sell online?


Firstly, you will need a website that visitors can buy from. There are loads of platforms that can help you get started such as Wordpress, Magento, Big Commerce and Shopify. Once you have set up your business up on an ecommerce platform, you can then get busy marketing it.


When creating content to market your ecommerce you need to consider every stage of the purchase funnel and optimise your site to suit your target consumers needs. The key stages are as follows:


Awareness: consumer comes across your brand (advert, social media post, email, search engine).


Interest: consumer shows interest in your brand and begins to explore it in more detail (click through to product page, ecommerce site).